Rachel Lu, CEO

Hailed from Taiwan, Rachel is a lifelong enthusiast of learning. With 20 years of experience in the entertainment industry as a performer, producer, and collaborator,  Rachel’s curiosity about human behavior informs everything she does. Upon joining BW Design in 2010, Rachel has made it her mission to help clients turn their dreams into reality, and to serve as their advisor, confidant, and cheerleader. She enjoys meeting people in all industries, learning about their businesses, and creating unique brand identities to add value to the world. Rachel is a proud graduate of Columbia University and a die hard New Yorker.

Brendan Walsh, Creative Director

Born in Dublin, Ireland, Brendan grew up with a loving and supportive family who encouraged him to explore his passions as a young boy.  

At age twelve, Brendan studied with an Art teacher, Peter Weafer, who introduced him to the wondrous world of art and showed him how to create with one’s whole heart and spirit. 

After graduating from the prestigious College of Marketing and Design in Dublin, Brendan landed a job at Corporate Graphics. However, he was ready for a bigger stage so he applied for the Green Card Lottery to the U.S. and won! 

It must be the Luck of the Irish. 

Brendan landed in New York and happily worked as the lead Art Director at Warner Brothers Music, and followed that up as Creative Director of GT Entertainment before starting his own company, BW Design. 

Brendan has won many distinguished awards on his journey as a designer. He believes that curiosity is essential, be persistent and gracious, and simplicity will always win the race.

Lucky Lu-Walsh, Chief Fun Officer

A native New Yorker from the Bronx, Lucky joined BW Design in 2015. He keeps everyone on their toes and makes sure our team gets adequate exercise during long workdays. Lucky takes his role very seriously and lives every day with presence, energy, and a sense of humor.